Molly is going to pack 8 months of brand new Facebook ads strategies into 4 in-depth training sessions. Then she'll finish off with a members-only live Q&A:
Session 1: What's Working on Facebook in 2020 (Aug. 26)
To consistently run profitable campaigns, you shouldn't just send cold traffic to any old product page. You need to know which offers and sales funnels are working right now for each business type — ecommerce, SaaS, info businesses, local, agencies, etc.
Session 2: Avatars & Targeting (Aug. 28)
After you choose the right offer, you need to get it in front of the right people. Session 2 will dive into the best targeting strategies for 2020 (and beyond), including how to figure out exactly who your product or service will resonate with, the right audience size for your ad sets, and what Molly's using to convert cold and warm traffic for different business types.
Session 3: Ad Copy & Creative (Aug. 31)
What should your ads look like, and what should they say? In Session 3, Molly will show you the best copy and creative styles for every business type. Plus: the best way to source copy and creative, and 3 copy formulas you can implement in your brand (no matter what you sell).
Session 4: Scaling Up (Sept. 2)
So, you've launched a campaign. Now what? This is where a lot of advertisers fail, but it's actually the easy part of your job — if you do it right. In this video, Molly is going to show you a new way to think about scaling (and why it's really about creating more marketing assets).
Live Q&A with Molly Pittman (Sept. 4)
This is your opportunity to ask questions about what you've learned in this training series and get Molly's expert advice tailored to your business.