The NEW 4-Step Paid Traffic Strategy to Survive & Thrive in 2021

Facebook advertising is undergoing its most dramatic change in the last 5 years... and we all will need to adapt to survive and thrive, regardless of what kind of business you have.

That's why we'll be sharing our NEW 4-step paid traffic strategy in this free live training series with Molly Pittman.

Molly is one of the world's top authorities on Facebook ads, and in this 4-part series she'll reveal insights she's learned from working on over 1,000 successful FB campaigns across all business types — ecommerce, SaaS, info products, local, agencies, you name it!

This live training will unveil Molly's updated paid traffic strategy designed to work through the iOS 14 updates. You'll hear about creating high-converting assets, targeting your customers, and how the smartest advertisers will be testing and scaling in 2021.

Whether you're a paid traffic pro or a media buyer newbie, you don't want to miss Molly's best practices for 2021 and beyond.

The first session kicks off LIVE on January 27.

All 4 live trainings (and a bonus Q&A) are delivered in a private pop-up Facebook Group exclusively for this series.

These private Facebook Group are where you can:

• Watch the live trainings and Q&A, and attend our Replay Watch Parties
• Ask questions and get answers directly from Molly and her team
• Network with other media buyers to forge new friendships, partnerships and industry connections
• Focus your learning and benefit from the accountability of the group

Sign up to get notified when the Facebook Group opens and claim your spot in Molly's 10-Day Ads Bootcamp:

In this bootcamp, Molly will share her brand-new 4-step paid traffic strategy across 4 in-depth training sessions. Then she'll finish off with a members-only live Q&A: 

Session 1: What You Need to Know About FB Ads in 2021

Powerful forces are driving BIG changes to Facebook ads: COVID's impact is still rippling through the market, ad costs are down 20% from last year, and iOS 14 will change advertising forever. Watch as Molly debuts our new traffic strategy, the biggest change in the last 5 years. It's how we plan to survive these changes and thrive in 2021 and beyond.

Session 2: Building High-Converting Ad Assets

Even as our big-picture strategy shifts, high-converting ad assets remain the most important tools in a media buyer's arsenal. In Session 2, we'll share what's working in 2021 when it comes to targeting, copy, and creative. You'll see some of our best ads out of the gate and get 3 copy templates that work across a variety of business types.

Session 3: [The Testing Phase] How to Find Your “Winners” in 2021

Because we're losing access crucial in-platform data, campaign testing has evolved significantly. In this session, you'll get our brand-new best practices for campaign structure in 2021 and advice on how to fix attribution in the wake of iOS 14. You'll walk away knowing how to get proof of concept for your ad

Session 4: [The Scaling Phase] How to Fix or Scale Your Campaigns in 2021

Our new scaling process is arguably the most important shift to our paid traffic strategy. In our final training, we'll unveil how to transform a tested campaign from proof of concept to a consistent lead and sale generating machine. Plus, we'll give you insights on how to tweak underperforming campaigns to rescue them from the bring of failure in 2021.

BONUS: Live Q&A with Molly Pittman

This is your opportunity to ask questions about what you've learned in this training series and get Molly's expert advice tailored to your business.