Our 10-step process turns buyers into ambassadors who create high-converting content for your ads, emails & website.
  • Get step-by-step instructions for how to launch, manage and monetize a Brand Ambassador Program.
  • Use Ambassadors to produce user-generated content (UGC), one of the most valuable marketing assets.
  • Copy the UGC ad formula Ezra Firestone used to generate $2.8M and 36K new customers.

How an Ambassador
Program Works

  • Mine your community for people who love your products and your brand.
  • Enlist these customers to create user-generated content* showing how much they love you.
  • Leverage that content in your ads, emails, organic social campaigns, and throughout your sales funnel.
*User-generated content (UGC): [ yo͞ozər jenəˈrātˈed kənˈtent ] noun

Testimonials, product demonstrations, and other images and videos made by real customers. These are probably the most valuable marketing assets you can ever create for your brand — if they're high quality. We've tried everything from offering our customers $10 gift cards in exchange for a video review to staging $100,000 photo shoots, and we found that an Ambassador Program produces impactful content without requiring a lot of time, money or energy.

  • 15 Training Videos

  • 6 Bonus Videos

  • 6 Templates

Ambassador Blueprint

15 training videos on how to launch, manage and optimize your Ambassador Program

  • Mine your community for brand ambassadors
  • Use our application process to find the best candidates
  • Onboard ambassadors quickly
  • Give ambassadors creative guidelines to help them produce the best images & videos
  • Turn that content into "Love-Demo-Love" Facebook ads
  • Leverage the content organically (via blog posts, emails & social)
  • Manage this project so it runs like clockwork
  • 6 Bonus Videos on program optimization and Facebook advertising.
  • 6 Templates, including Ad Copy Formulas, Legal Contracts, Application Form, Swag Box Contents & Design, and more.