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The "I.C.O.S.A." Framework:

Copy the Formula a Top Social Media Manager Uses to Drive Growth for a $40 Million/Year Brand

PLUS: Get the DAILY SCHEDULE of a professional Social Media Manager and see how a real brand uses the I.C.O.S.A. system on a daily basis.

SWIPE THIS FREE DOWNLOAD

The “I.C.O.S.A.” Framework:

Copy the Formula a Top Social Media Manager Uses to Drive Growth for a $40 Million/Year Brand

Ideation, Creation, Optimization, Syndication, Amplification cycle of social media content

PLUS: Get the DAILY SCHEDULE of a professional Social Media Manager and see how a real brand uses the I.C.O.S.A. system on a daily basis.

"I.C.O.S.A. is the #1 strategy for generating loyal, repeat customers. All of my businesses use this same process… because it works!"

— Ezra Firestone

A Day in the Life of a Social Media Manager (My Daily Schedule!)

A good social media strategy is based on routine and consistency, and the same goes for a good social media manager.

Get my daily schedule, broken down hour by hour and task by task to see what I do every day to drive sales for a $40 million/year brand:

My tasks for each stage of producing and launching content
The tools and platforms I use for all of my operations
How to sync your social strategy with every other part of the business (whether or not you have a large team)

Graphic sample of a day in the life of a social media manager

IDEATION Listen to your customers (and your data) and join the conversation they’re already having.
CREATION Create content that drives that conversation and captures their attention.
OPTIMIZATIONOptimize your creative so it's easily accessible on every platform your customers use.
SYNDICATION Post content on all relevant channels and in all media formats.
AMPLIFICATION Use paid ads to amplify your content to engage more customers and grow the conversation.

I.C.O.S.A. is a simple, 5-step process that turns scattered Facebook posts and ineffective tweets into a high-impact social media machine.

And the value of this framework doesn't end with social media. This machine can be the engine that drives everything in your business.

Because not only do these campaigns produce measurable dollars for our brand, they also produce the content that we use in all of our top-performing ads and emails, as well as on our landing pages and throughout our website.

Every single aspect of our marketing works better and produces more profit when it's backed by consistent, quality content.

I.C.O.S.A. Works For...

All Business Types

Ecommerce, info products, SaaS, agencies — you name it.

All Team Sizes

Whether you're a do-it-yourself business owner or you have a social media manager like me, this system works.

All Skill Levels

Don't have a social media presence? ICOSA will help you start from scratch. Looking to improve your current social skills? ICOSA will give you a copyable, repeatable plan for producing better campaigns week in, week out.

All Budgets

Over the years we've run campaigns at all levels of production value — from recording content on an iPhone to staging $100,000 photoshoots — and our content system is always the same. (I'll even show you how to use curated content if you don't want to produce new media.)

And not only will I show you how this system works, I'll also give you my daily schedule so you can see how I use I.C.O.S.A. in my day-to-day operations to manage multiple campaigns.

Hi! I’m Laura, and I’m a professional Social Media Manager.

Laura Palladino

SOCIAL MEDIA DIRECTOR

Our brand is on track to do $40 million this year, and roughly 20% of that revenue — $7.5 million — is directly from social content.

“Wait… I thought organic social was dead!”

Social is actually more important than ever, and here’s the real surprise: it’s actually the key to unlocking sustainable growth and true scale.

What is dead is the faceless brand. A brand without content is just a "business", and a business can stop working at any time: they have no way to get repeat purchases and grow a customer base, or to compete against people who sell similar products. This makes them extremely vulnerable to platform updates and algorithm changes.

A real "brand" has a strong email list, authority in their market, and a community of loyal fans who consume their content and buy their products again and again. This kind of operation is practically bulletproof to changes in the marketplace, which is why it gets a much higher valuation when the company sells.

Over the past 10 years, BOOM! has brought in a massive 48% repeat customer rate and an email list of 700,000 subscribers on its way to generating $125 million in revenue, and it did this by leveraging one content strategy: the I.C.O.S.A. Social Framework.

Illustrations of a social media schedule such as a calendar, folder with content, and a notification

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Swipe Our "I.C.O.S.A." Social Media Framework

I.C.O.S.A. Framework for creating a self-perpetuating content machine

Daily Schedule I follow to drive growth for a $40 million/year brand

BONUS Video Training on how I use I.C.O.S.A. to build successful social campaigns