UPDATED FOR 2021

Smart Paid Traffic:

Learn how to grow any business with Facebook ads.

Join MOLLY PITTMAN'S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.

*Recorded from Train My Traffic Person's most recent live semester (Spring 2021).

UPDATED FOR 2021

Smart Paid Traffic:

Learn how to grow any business with Facebook ads.


Join MOLLY PITTMAN'S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.

*Recorded from Train My Traffic Person's most recent live semester (Spring 2021).

2021 Updates

We rebuilt Smart Paid Traffic from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2021:

  • How to adapt to Apple's ios 14 update
  • Over 50 new, how-to implementation tutorials
  • The most up-to-date Facebook ads course on the planet

How This Mentorship Will Help You Succeed


  • Molly... That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.
  • NEW Updated Curriculum - 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2021.
  • NEW 50 How-to Videos - Detailed implementation tutorials to help you set up, launch and manage your campaigns.
  • NEW Resource Library - More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
  • Over-the-shoulder Examples, so you get to see exactly how everything is done before doing it yourself.
  • Recorded Q&A Sessions for each module where I answer student questions from my most recent live semester and give feedback on their work.
  • Weekly action items to hold you accountable and help you reach your goals.
  • You choose your speed. All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.

How To Videos

  • How to Think Like a Media Buyer
  • Planning Your Traffic System
  • Look Inside an Ecommerce Traffic System
  • Look Inside a Non-Ecommerce Traffic System
  • Look Inside a Local Traffic System
  • Defining Your Business Objective
  • Resource Roundup

RESOURCES

  • Traffic System Planning Sheet

How To Videos

  • The Offer Formula: Part 1
  • The Offer Formula: Part 2
  • How to Build a High Converting Lead Magnet: Part 1
  • How to Build a High Converting Lead Magnet: Part 2
  • Funnel Map # 1: Lead Magnet to Core Offer
  • Funnel Map # 2: Mini Class Funnel
  • Funnel Map # 3: Webinar Funnel
  • Funnel Map # 4: Lead Magnet to Low Dollar Offer
  • Funnel Map # 5: Lead Magnet to Sales Call
  • Funnel Map # 6: Free Item / Service to Upsell
  • Funnel Map # 7: Butter Chicken
  • Funnel Map # 8: Pre-sell Article
  • Funnel Map # 9: % Off Store or Product
  • Ultimate Product Page: Part 1
  • Ultimate Product Page: Part 2
  • Mini Site: Part 1
  • Mini Site: Part 2
  • High Converting E-Commerce Acquisition Funnels: Part 1
  • High Converting E-Commerce Acquisition Funnels: Part 2

How To Videos

  • What You Need to Know About the Who
  • Market Centric vs. Product Centric
  • How Do I Find My Avatar?
  • Getting Into the Mind of Your Avatar
  • Sipping on Potions
  • Transformation Grid
  • Answer These Questions
  • Action Steps

RESOURCES

  • Customer Avatar Questionnaire
  • Customer Persona Canvas
  • Transformation Grid
  • Hook Questionnaire

How To Videos

  • Select Your Copy Styles
  • Ad Multiplier Step 1
  • Select Your Creative Styles
  • Ad Multiplier Step 2
  • Action Steps
  • BONUS: How to Create Long Form Ad Copy
  • BONUS: Copywriting Training w/ Alex Cattoni

How To Videos

  • My Update to BOOM’s Targeting
  • Copy Tips with Molly
  • Copy Formulas with Ezra
  • High Converting Creatives
  • FB Video Ad Formulas with Ezra
  • BOOM Creatives with Boris
  • Action Items

RESOURCES

  • Trageting Research Excercise

How To Videos

  • Campaign Objective
  • How to Set Up a Conversion Campaign
  • How to Set up a Traffic Campaign
  • How to Set Up ABO Campaign
  • How to Set Up a CBO Campaign
  • Lifetime vs Daily Budgets
  • Placements
  • Audience Insights
  • Dynamic Creative
  • How to Find your Post ID
  • How to Set Up an Organic Post or Previous Ad as a New Ad
  • Look-A-Likes
  • Super Look-A Likes
  • Advanced Look-A-Likes
  • How to Use Ad System Planning Sheets

RESOURCES

  • Worksheets

How To Videos

  • The How & Why of UTM Parameters
  • An Introduction to Google Analytics
  • [Advanced] Smarter Scale With Customer Value Velocity
  • An Introduction To Facebook Events Manager
  • [Case Study] Facebook Ads Managers Limitations / Analyzing Performance With Google Analytics
  • An Introduction To The Campaign Performance Tracking Sheet
  • Filling Out The Campaign Performance Tracking Sheet – Post iOS14 Tracking Strategies
  • [Deep Dive] Setting Up Google Analytics

RESOURCES

  • Tracking Sheet

How To Videos

  • How to Audit a Traffic Campaign (or System)
  • Audit of BOOM’s FB Ad Account
  • Audit of Smart Marketer’s Recent Launch
  • On-Site Optimization & Heat Maps
  • Troubleshooting inside BOOM’s FB Ad Account

RESOURCES

  • Traffic Plan Worksheet

How To Videos

  • CBO Best Practices
  • Scaling with CBO
  • Scaling with Automated Rules
  • Scaling to $100k/day in Ad Spend

How To Videos

  • Dynamic Product Ads

How To Videos

  • YouTube Retargeting with Tom Breeze
  • Google Ads with Mike Rhodes

RESOURCES

  • Google Ads Audit Checklist

How To Videos

  • Agency & Freelancing with James Schramko
  • Demystifying Facebook's Conversion API with Aaron Bailey
  • 8-Step Social Media Plan with Laura Palladino
  • Juicing Blog Content with Laura Palladino
  • Advertorials with Nehal Kazim
  • Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie

New Media Buyers

Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

 
Hear from Jamella Bailey, a newer media buyer

Advanced Media Buyers

This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

 
Hear from Anneline Breetzke, an experienced media buyer

In-house

Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

 
Hear from Kelli Bhattacharjhee, a blogger & business owner

Freelance / Agency

In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.

 
Hear from Camilo Parra, an agency owner

Ecommerce, Info, Services & SaaS

In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

 
Hear from Jason Daemar, ecommerce brand owner

Smart Paid Traffic

The Most Up-to-Date Media Buying Training Available

  • Our proven course for media buyers - 12 weeks of recorded strategy sessions, plus over 50 how-to implementation tutorials
  • Molly’s 9-step Traffic System for planning, launching, optimizing and scaling campaigns
  • New resource library of step-by-step worksheets and fill-in-the-blank templates to guide you through every module
  • Molly’s daily, weekly & monthly checklists for campaign health and account management
  • 12+ Q&A recordings where you can go deeper into each lesson & review student feedback related to your business
  • Access to all TMTP content & resources, including presentations from industry experts
  • BONUS #1: Team Traffic - 1 Month Membership ($397 value)
  • BONUS #2: Zipify Pages - 3 Month Membership ($291 value)

Join now for $1,497

Enroll Now