UPDATED FOR 2023
Join MOLLY PITTMAN'S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.
*Recorded from Train My Traffic Person's most recent live semester (Spring 2022).
UPDATED FOR 2022
Join MOLLY PITTMAN'S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.
*Recorded from Train My Traffic Person's most recent live semester (Spring 2021).
With step-by-step worksheets and fill-in-the-blank templates to guide you through every module.
We rebuilt Smart Paid Traffic from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2022:
And becoming a professional media buyer completely changed my life.
When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.
So how did I manage to succeed in a crowded industry that’s constantly evolving?
I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.
From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)
But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life and mentor a new generation of advertisers.
Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.
The new Smart Paid Traffic combines 12 weeks of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There's never been a better on-demand course to learn the complete skillset of a master media buyer.
I know I can’t be the only one with my hand up!
As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.
iOS 14 will change advertising forever. In 2021, Facebook made the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…
And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.
Here are the biggest challenges media buyers face in 2022:
But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.
Which is great, because I know that I can offer a solution: my 9-step traffic system (which I’ve crafted over thousands of hours), gives media buyers a way to consistently build, scale and manage profitable campaigns.
And in Smart Paid Traffic I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.
All YOU need to do is commit to learning and implementing the material.
(Based on the 2022 Spring semester of Molly's TMTP mentorship.)
Over 12 weeks you will learn Molly's 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!
Twice a year Molly teaches a live, 12-week mentorship called Train My Traffic Person.
But for students who are looking for an option that better suits their schedule — or who are currently unable to invest the full $2,997 — we also offer Smart Paid Traffic.
It contains the same training videos and course materials as TMTP (via recordings from our most recent semester) but without the direct access to Molly that the mentorship provides, and at the discounted price of $1,497.
What's great about Smart Paid Traffic is you don't have to wait for a new semester to begin; you can start right away.
Once you sign up, you will be granted immediate access to the SPT members area where the week 1 strategy session and Q&A recording will be waiting for you.
From there, you can go at your own pace.
Each week, you will receive the next training recording along with any resources, bonus lessons and Q&As. With no live calls to attend and no risk of falling behind, you can take your time and absorb all the material before moving on to the next lesson.
And as a bonus, after you graduate you get a 1-month membership to Team Traffic, our membership for driven advertisers who want ongoing education and support. This is your chance to connect with your fellow TMTP students and get feedback from Molly and other experts.
Don't want to wait for the next semester of TMTP? Start learning paid traffic right now.
Perfect if you want all the strategies and worksheets from TMTP, but don't need personal attention from Molly.
This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.
Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)
This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.
Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.
In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.
In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!
The Most Up-to-Date Media Buying Training Available