UPDATED FOR 2021

Smart Paid Traffic:

Learn how to grow any business with Facebook ads.

Join MOLLY PITTMAN'S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.

*Recorded from Train My Traffic Person's most recent live semester (Spring 2021).

UPDATED FOR 2021

Smart Paid Traffic:

Learn how to grow any business with Facebook ads.

Enroll Now

Join MOLLY PITTMAN'S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.

*Recorded from Train My Traffic Person's most recent live semester (Spring 2021).

12 Weeks Of Strategy Sessions

Plus over 50 new how-to implementation tutorials.

New Resource Library

With step-by-step worksheets and fill-in-the-blank templates to guide you through every module.

Set Your Own Schedule

With on-demand access to the most recent semester of Train My Traffic Person.

Pay 50% Less Than Train My Traffic Person

For the exact same training videos, Q&A recordings, worksheets & more.

2021 Updates

We rebuilt Smart Paid Traffic from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2021:

How to adapt to Apple's ios 14 update
Over 50 new, how-to implementation tutorials
The most up-to-date Facebook ads course on the planet

Hi, I’m Molly!

And becoming a professional media buyer completely changed my life.

When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.

So how did I manage to succeed in a crowded industry that’s constantly evolving?

I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.

From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)

But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.

So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life and mentor a new generation of advertisers.

Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.

INTRODUCING:

A streamable 12-week training program rebuilt from the ground up to beat ios 14.

The new Smart Paid Traffic combines 12 weeks of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There's never been a better on-demand course to learn the complete skillset of a master media buyer.

How This Mentorship Will Help You Succeed

Molly... That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.
NEW Updated Curriculum - 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2021.
NEW 50 How-to Videos - Detailed implementation tutorials to help you set up, launch and manage your campaigns.
NEW Resource Library - More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
Over-the-shoulder Examples, so you get to see exactly how everything is done before doing it yourself.
Recorded Q&A Sessions for each module where I answer student questions from my most recent live semester and give feedback on their work.
Weekly action items to hold you accountable and help you reach your goals.
You choose your speed. All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.

A show of hands:who wants to beat rising costs, diminishing returns & changing platforms?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

iOS 14 will change advertising forever. In 2021, Facebook is making the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…

And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.

Here are the biggest challenges media buyers face in 2021:

CHALLENGE 1:“I'm new to Facebook, and I'm struggling to get traffic or make online sales.”
CHALLENGE 2:“My ads were working, but now they're not! What ongoing maintenance should I do to keep my campaigns from going cold?”
CHALLENGE 3:“I don't know how to adapt to iOS 14. The strategy I was using to stay profitable is now obsolete.”
CHALLENGE 4:“My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”
CHALLENGE 5:“I have a small budget. How can I run ads without losing a lot of money on trial and error?”

But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.

Which is great, because I know that I can offer a solution: my 9-step traffic system (which I’ve crafted over thousands of hours), gives media buyers a way to consistently build, scale and manage profitable campaigns.

Here is the structure that I add to their paid traffic strategy to help improve their results:

My 9-step Traffic System
STEP 1: Setting the Strategy to make sure you know what success looks like and the pathway there
STEP 2: Crafting the Offer so customers are excited to get your product (and give you money).
STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.
STEP 4: Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
STEP 6: Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
STEP 7: Analyzing the Results to figure out if you've got a winner on your hands or if you need to go back to the laboratory and tinker.
STEP 8: Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
STEP 9: Scaling the Campaign when you've had a successful test to turn the customer acquisition faucet on and skyrocket your business.

And in Smart Paid Traffic I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Course Curriculum

(Based on the 2021 Spring semester of Molly's TMTP mentorship.)

Over 12 weeks you will learn Molly's 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!

NEW! For 2021, we've completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:

New strategy sessions that reflect Apple's iOS 14 update and other changes to the traffic landscape in 2021.
50+ new how-to videos that show you step by step how to implement everything you learn.
9 new template and worksheets in our Resource Library guide you through each module.

Explore the full course outline:

How To Videos

How to Think Like a Media Buyer
Planning Your Traffic System
Look Inside an Ecommerce Traffic System
Look Inside a Non-Ecommerce Traffic System
Look Inside a Local Traffic System
Defining Your Business Objective
Resource Roundup

RESOURCES

Traffic System Planning Sheet

How To Videos

The Offer Formula: Part 1
The Offer Formula: Part 2
How to Build a High Converting Lead Magnet: Part 1
How to Build a High Converting Lead Magnet: Part 2
Funnel Map # 1: Lead Magnet to Core Offer
Funnel Map # 2: Mini Class Funnel
Funnel Map # 3: Webinar Funnel
Funnel Map # 4: Lead Magnet to Low Dollar Offer
Funnel Map # 5: Lead Magnet to Sales Call
Funnel Map # 6: Free Item / Service to Upsell
Funnel Map # 7: Butter Chicken
Funnel Map # 8: Pre-sell Article
Funnel Map # 9: % Off Store or Product
Ultimate Product Page: Part 1
Ultimate Product Page: Part 2
Mini Site: Part 1
Mini Site: Part 2
High Converting E-Commerce Acquisition Funnels: Part 1
High Converting E-Commerce Acquisition Funnels: Part 2

How To Videos

What You Need to Know About the Who
Market Centric vs. Product Centric
How Do I Find My Avatar?
Getting Into the Mind of Your Avatar
Sipping on Potions
Transformation Grid
Answer These Questions
Action Steps

RESOURCES

Customer Avatar Questionnaire
Customer Persona Canvas
Transformation Grid
Hook Questionnaire

How To Videos

Select Your Copy Styles
Ad Multiplier Step 1
Select Your Creative Styles
Ad Multiplier Step 2
Action Steps
BONUS: How to Create Long Form Ad Copy
BONUS: Copywriting Training w/ Alex Cattoni

How To Videos

My Update to BOOM’s Targeting
Copy Tips with Molly
Copy Formulas with Ezra
High Converting Creatives
FB Video Ad Formulas with Ezra
BOOM Creatives with Boris
Action Items

RESOURCES

Trageting Research Excercise

How To Videos

Campaign Objective
How to Set Up a Conversion Campaign
How to Set up a Traffic Campaign
How to Set Up ABO Campaign
How to Set Up a CBO Campaign
Lifetime vs Daily Budgets
Placements
Audience Insights
Dynamic Creative
How to Find your Post ID
How to Set Up an Organic Post or Previous Ad as a New Ad
Look-A-Likes
Super Look-A Likes
Advanced Look-A-Likes
How to Use Ad System Planning Sheets

RESOURCES

Worksheets

How To Videos

The How & Why of UTM Parameters
An Introduction to Google Analytics
[Advanced] Smarter Scale With Customer Value Velocity
An Introduction To Facebook Events Manager
[Case Study] Facebook Ads Managers Limitations / Analyzing Performance With Google Analytics
An Introduction To The Campaign Performance Tracking Sheet
Filling Out The Campaign Performance Tracking Sheet – Post iOS14 Tracking Strategies
[Deep Dive] Setting Up Google Analytics

RESOURCES

Tracking Sheet

How To Videos

How to Audit a Traffic Campaign (or System)
Audit of BOOM’s FB Ad Account
Audit of Smart Marketer’s Recent Launch
On-Site Optimization & Heat Maps
Troubleshooting inside BOOM’s FB Ad Account

RESOURCES

Traffic Plan Worksheet

How To Videos

CBO Best Practices
Scaling with CBO
Scaling with Automated Rules
Scaling to $100k/day in Ad Spend

How To Videos

Dynamic Product Ads

How To Videos

YouTube Retargeting with Tom Breeze
Google Ads with Mike Rhodes

RESOURCES

Google Ads Audit Checklist

How To Videos

Agency & Freelancing with James Schramko
Demystifying Facebook's Conversion API with Aaron Bailey
8-Step Social Media Plan with Laura Palladino
Juicing Blog Content with Laura Palladino
Advertorials with Nehal Kazim
Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie

How does Smart Paid Traffic work?

Twice a year Molly teaches a live, 12-week mentorship called Train My Traffic Person.

But for students who are looking for an option that better suits their schedule — or who are currently unable to invest the full $2,997 — we also offer Smart Paid Traffic.

It contains the same training videos and course materials as TMTP (via recordings from our most recent semester) but without the direct access to Molly that the mentorship provides, and at the discounted price of $1,497.

What's great about Smart Paid Traffic is you don't have to wait for a new semester to begin; you can start right away.

Once you sign up, you will be granted immediate access to the SPT members area where the week 1 strategy session and Q&A recording will be waiting for you.

From there, you can go at your own pace.

Each week, you will receive the next training recording along with any resources, bonus lessons and Q&As. With no live calls to attend and no risk of falling behind, you can take your time and absorb all the material before moving on to the next lesson.

And as a bonus, after you graduate you get a 1-month membership to Team Traffic, our membership for driven advertisers who want ongoing education and support. This is your chance to connect with your fellow TMTP students and get feedback from Molly and other experts.

John Grimshaw, Ezra Firestone, and Molly Pitman

So to recap, here are a few reasons to consider Smart Paid Traffic

Start Immediately

Don't want to wait for the next semester of TMTP? Start learning paid traffic right now.

Set Your Schedule

You don't have to commit to any live calls of juggle different time zones.

Get All Course Materials

Perfect if you want all the strategies and worksheets from TMTP, but don't need personal attention from Molly.

Save Money

Because this course doesn't include the mentorship component, you pay $1,497 instead of $2,997.

Who is This Program For

This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

New Media Buyers

Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

Hear from Jamella Bailey, a newer media buyer

Advanced Media Buyers

This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

Hear from Anneline Breetzke, an experienced media buyer

In-house

Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

Hear from Kelli Bhattacharjhee, a blogger & business owner

Freelance / Agency

In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.

Hear from Camilo Parra, an agency owner

Ecommerce, Info, Services & SaaS

In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

Hear from Jason Daemar, ecommerce brand owner

Enroll Now