UPDATED FOR 2022
In this streamable*, 13-module course you will learn the same 5-step I.C.O.S.A. Social Framework that Laura Palladino used to help build a $125 million brand.
*Recorded from Train My Social Media Manager's most recent live semester (Summer 2021).
Get 13 modules of freshly updated strategy sessions, how-to tutorials and Q&A recordings.
And go at your own pace with on-demand access to the most recent semester of Train My Social Media Manager.
You might be wondering, "Is social media still relevant to a modern digital brand?"
Social isn't just relevant; it's probably the most important part of a sustainable marketing strategy, and it's usually the missing piece of the puzzle for brands that have plateaued and want to reach the next stage of growth.
A solid social strategy will help you:
Did you know social sites don't like you taking users off their platforms? That's why they make it so hard to scale those ad-to-offer campaigns you run to cold traffic. So instead, use our Engage & Filter Method to segment your fans with content (which social sites love) then monetize them with offers. That's how we dropped our CPA by 50% and got 2,000,000 free impressions.
The more crowded the marketplace gets, the harder it becomes to offer a product or service that's truly unique. Most competitors can match you on price, shipping and features, but if you use content to establish your authority in the marketplace and build a community of loyal fans — like BOOM!'s 355,000 Facebook fans and 700,000-person email list — that's something they can't copy.
A brand without content is just a "business", and a business can stop working at any time: they have no way to get repeat purchases or grow a customer base, making them vulnerable to platform updates and algorithm changes. A real "brand" has a strong email list, authority in their market, and a community of loyal fans who buy their products again and again. This makes them practically bulletproof to changes in the marketplace.
The results of good social marketing don't stop at your Facebook page; it helps every part of your business including your ads, emails and website. These all rely on a stream of fresh content, and a good social strategy produces those for you. Not only did BOOM!'s social generate $2.4 million in directly attributable sales, it also provided the content for our most profitable ad and email campaigns.
But to do any of this, you have to consistently create content that engages your audience. Then you need a process for turning all those likes, shares and retweets into real dollars for your brand.
Unfortunately, most businesses don't know what to make, how to make it, or the best way to leverage the content after it's been created.
That's where the ICOSA Framework comes in: it's a system that gives any team a reliable way to create an unlimited amount of content that drives engagement and generates loyal customers.
Last year, we used the I.C.O.S.A. Framework to generate $2.4 million in direct sales from organic social.
But, by leveraging this same social content in ads and emails, we generated an additional $5.1 million, bringing social media’s total impact to $7.5 million in value across the business — not bad for a 5-person team!!
I.C.O.S.A. is a simple, 5-step process that turns scattered Facebook posts and ineffective tweets into a high-impact social media machine.
And the value of this framework doesn't end with social media. This machine can be the engine that drives every department in your business.
Because not only do these campaigns produce measurable dollars for our brand, they also produce the content that we use in all of our top-performing ads and emails, as well as on our sales pages and throughout our website.
Now, we want to teach you (or your employee) how to master this framework so you can build a social team that drives substantial growth for your business.
All YOU need to do is commit to learning and implementing the material in this on-demand course.
Smart Social combines 13 modules of updated strategy sessions, how-to videos and Q&A recordings with a brand new resource library of worksheets and fill-in-the-blank templates.
There's never been a better course to learn the complete skillset of a professional social media manager.
"If you are struggling to figure out your social media, this is the course you want to take... my only regret is that I didn't find it sooner." - Jeremiah Allen
Over 13 modules you will learn how to implement Laura's 5-step I.C.O.S.A. Framework for growing any brand with social media — whether you run an 8-figure brand or you're building a team from scratch.
Each session mixes strategy, implementation and feedback to give you a clear path to success in your social media journey.
But I didn’t go to college for this stuff…
When Ezra Firestone hired me in 2015 I was working at Cracker Barrel — I didn’t know the first thing about digital marketing!
Back then Ezra's startup was doing $3 million per year and he was convinced that if he was going to scale further, content would be his secret weapon. After a year working customer support, he asked if I wanted to help him. That was 2016.
By 2017, Ezra's bet had paid off. Our new content attracted hundreds of thousands of new fans, and BOOM! exploded from $3.5 million to $16 million.
We had forged our brand identity. Now, Ezra needed more content to keep these new customers engaged and coming back.
So in 2018, we launched BOOM!’s most ambitious social campaign to date, “The Women of the Pro-Age Revolution” — and it went viral. By 2019 we'd grown to $25 million. We also hired my first social team member (and one of your expert coaches), Marin!
But in 2020, BOOM! broke all the records…
Ezra took all the content my team was posting on social media and started leveraging it in our ads. Using the community we built over the last 5 years, he produced his best paid traffic campaigns ever.
By the end of 2020, BOOM! had soared to $32 million.
Today we’re on track to do $46 million, and roughly 20% of that revenue — $9.2 million — will come directly from the social content I manage on a daily basis.
Ezra likes to say I went from “Cracker Barrel to Gucci apparel,” but this isn’t a Cinderella story. Anyone with a passion for learning can become a world-class social media marketer — and of course the right mentor helps a lot.
That’s why I created this program.
In 4 months, I will help you master the skills I use every day as a professional social media manager, so you'll be ready to drive massive growth for your own business or any brand who hires you.
Ezra is the Founder of BOOM! by Cindy Joseph, a $125 million ecommerce brand. He is also a world-renowned marketing educator and a growth consultant to 9-figure brands.
An expert Project Manager, Colleen implemented the systems necessary to triple Smart Marketer's productivity in just 12 months, while steadfastly supporting work-life balance for the entire team.
Russ is the founder of Modern Publisher and theCLIKK, and the former Director at DigitalMarketer. He’s an expert content creator who’s trained thousands of professional marketers through his courses and coaching.
Alison Matheny is the Creative Director of BOOM! By Cindy Joseph, Ezra's $125 million ecommerce brand, as well as the Owner and Creative Director of BEST, a Creative Studio specializing in brand experience. Alison helped Ezra rebrand BOOM! and take their content and aesthetics to a new level as they scaled.
This training is for anyone who wants to learn the art of organic social media, or sharpen the skills they already have.
The I.C.O.S.A. Social Framework works for ecommerce, info products, SaaS, agencies — you name it.
Whether you're a do-it-yourself business owner or you have a social media manager like me, this is the most efficient system for leveraging content to drive growth.
Depending on your experience level, ICOSA can help you start from scratch or improve the skills you already have. Either way you will get a copyable, repeatable plan for producing profitable campaigns week in, week out.
The Most Up-to-Date Social Media Training Available