UPDATED FOR 2021

Ready to turn your "business" into a sustainable brand?

Get a step-by-step process for producing, amplifying & monetizing content that attracts a loyal following & generates consistent growth.

In this streamable*, 13-module course you will learn the same 5-step I.C.O.S.A. Social Framework that Laura Palladino used to help build a $125 million brand.

*Recorded from Train My Social Media Manager's most recent live semester (Summer 2021).

Laura Palladino

How Smart Social Will Help You Succeed


  • Your Instructor Laura Palladino is an educator at Smart Marketer and the Marketing Director of a $46 million-per-year brand. You're in great hands!
  • New Curriculum The entire course has been updated in 2021 to reflect the latest changes to platforms, algorithms and winning strategies — so you know you're getting the industry's most up-to-date training.
  • How-to Videos Detailed tutorials to help you implement everything you learn so you can create, launch and manage 7-figure campaigns.
  • Resource Library Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone. These are the same resources Laura uses on a daily basis.
  • Recorded Q&As for each module where Laura answers student questions from our most recent live semester and gives feedback on their work.
  • Guest Experts To help you supplement your social skills, we brought in 4 industry pros to teach you about branding, design, project management and content marketing.
  • Weekly action items To hold you accountable and help you reach your goals.
  • You choose your speed All marketers are different, and Smart Social gives you the flexibility to complete this course around your busy schedule.
  • PLUS $591 in Bonuses When you join Smart Social, you get our Ambassador Blueprint ($397 value) and 2 months of Zipify Pages ($194 value) for free.

"If you are struggling to figure out your social media, this is the course you want to take... my only regret is that I didn't find it sooner." - Jeremiah Allen

Course Videos

  • Welcome to Train My Social Media Manager
  • How to Think Like a Social Media Manager
  • SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
  • Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
  • Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
  • Session 1 Q&A and Feedback

Course Videos

  • Forging Your Brand Identity, with Ezra Firestone
  • Session 2 Q&A and Feedback

RESOURCES

  • Brand Identity Worksheet

Course Videos

  • Why Customer Avatars Are Key for Social
  • How Do I Find My Avatar?
  • Getting Into the Mind of Your Avatar
  • Transformation Grid
  • Session 3 Q&A and Feedback

RESOURCES

  • Customer Persona Example from BOOM!
  • The Customer Persona Canvas
  • Customer Avatar Questionnaire
  • The Transformation Grid

Course Videos

  • Setting Social Media Goals
  • Facebook Walkthrough
  • Instagram Walkthrough
  • YouTube Walkthrough
  • Which Advertising Platforms Should I Use?
  • Session 4 Q&A and Feedback

RESOURCES

  • Goal Setting, Achieving & Measurement Worksheet

Course Videos

  • Content Strategy & The I.C.O.S.A. System
  • Session 5 Q&A and Feedback

Course Videos

  • ICOSA Deep Dive: Ideation
  • Agora Walkthrough
  • Evaluating Content Performance with Google Analytics
  • Session 6 Q&A and Feedback

RESOURCES

  • The Content Grid
  • The Content Marketing Funnel

Course Videos

  • ICOSA Deep Dive: Creation
  • Video Formulas
  • Video Gear
  • Blog Process, with Colleen Taylor
  • Editing for Consumption, with Russ Henneberry
  • Visual Systems, with Alison Matheny
  • Video Content Formulas, with Ezra Firestone
  • Session 7 Q&A and Feedback

RESOURCES

  • Template: Blog Post, Email & Social
  • Video Gear Order List
  • Headline Formulas

Course Videos

  • ICOSA Deep Dive: Optimization
  • IGTV: Resizing
  • Creating Quote Images
  • IGTV: Converting Horizontal Video to Vertical
  • Session 8 Q&A and Feedback

Course Videos

  • ICOSA Deep Dive: Syndication
  • How To Upload A Video To YouTube
  • How To Upload A Video To Facebook
  • Pinterest Pin Tutorial
  • IGTV: Uploading Tutorial
  • How To Upload To Instagram Stories
  • Session 9 Q&A and Feedback

Course Videos

  • ICOSA Deep Dive: Amplification
  • Amplifying a Blog Post Via Email
  • Session 10 Q&A and Feedback

Course Videos

  • ICOSA Deep Dive: Analysis & Re-ICOSA
  • Engagement Data in Facebook Creator Studio
  • Analyzing Content Performance in Google Analytics
  • Looking at Post Data in Agora Pulse and Klaviyo
  • Session 11 Q&A and Feedback

Course Videos

  • Handling Customer Feedback / Protecting Your Brand’s Reputation
  • Session 12 Q&A and Feedback

RESOURCES

  • Responding on Social: Macro Examples

Course Videos

  • Giveaways
  • Social Contests
  • Session 13 Q&A and Feedback

RESOURCES

  • Giveaway Rules
  • Giveaway Checklist
  • CONTINUE READING

Member Bonus #1Ambassador Blueprint

Copy our most successful social campaign ever.

BOOM!'s Ambassador Program has been the driving force of our content marketing strategy as we've scaled. It now generates over 80% of our new customers, more than $10 million in revenue in 2020.

In this 18-video training, you will learn exactly how to:
  • Mine Your community for brand ambassadors
  • Use our application process to find the best candidates
  • Onboard ambassadors quickly
  • Give ambassadors creative guidelines to help them produce the best images & videos
  • Turn their content into "Love-Demo-Love" Facebook ads
  • Leverage their content organically (via blog posts, emails & social)
  • Manage this project so it runs like clockwork
Bonus Templates & Resources: Our Best Ad Copy Templates; Legal Contracts; Pitch Deck for New Prospects, Brand Ambassador Application Form; Swag Box Contents & Design; And More

$397 Value

Member Bonus #2Zipify Pages: 2-month Membership

Get Ezra Firestone’s landing page and sales funnel builder!

To help you launch social campaigns quickly and easily, we're giving you a Shopify page builder loaded with all of the templates you'll need to host a variety of different content types.
  • Get all of our best social templates, including pages for blog posts, long-form articles, social giveaway contests, product launches & more.
  • Easily build pages from scratch with our drag-and-drop builder.
  • Enjoy all of Zipify Pages’ premium features like split testing, Shopify blog integration & a full data dashboard.
(Already a Zipify Pages member? We’ll add 2 months to your membership!)

$194 Value

Smart Social

The Most Up-to-Date Social Media Training Available

  • On-demand Training with Laura Palladino
  • 13 sessions of in-depth training videos and how-to tutorials and Q&A recordings
  • 5-step ICOSA Framework for planning, launching, and monetizing social media campaigns
  • Resource library of step-by-step worksheets and fill-in-the-blank templates
  • 4 guest instructors who are experts in their field
  • BONUS #1: Ambassador Blueprint ($397 value)
  • BONUS #2: Zipify Pages - 2-month Membership ($194 value)

$1,497

Join Now