Look over Molly’s shoulder as she builds, optimizes and scales winning campaigns for her clients

Get years of expertise packed into 15 weeks, 30+ sessions and over 40 hours of content

Set your own schedule with on-demand access to TMTP’s most recent semester.

Get all TMTP training videos, Q&A recordings, worksheets & more.

Course Curriculum

(Based on our 2020 Spring semester.)

This is the media-buying program that I always wished existed. I built the curriculum from the ground up, with a training session and a recorded Q&A session each Lesson so you get both the information and the support that you need.

Lesson 1
Think Like a Media Buyer

Learn the 8-step process that I use to be a successful media buyer (and how to avoid painfully common mistakes).

Lesson 2
Acquisition Funnels with Ezra Firestone

Ezra gives a masterclass on front-end sales funnels for info products, local businesses, Saas businesses and more.

Lesson 3
Structuring Your Facebook Campaigns

Learn how to navigate Facebook’s platform and choose the right campaign structure, objectives, budgets, and bidding strategy.

Lesson 4
Customer Avatars & Laser Targeting

Define your business avatars, determine their intent and master targeting strategies to find them on Facebook.

Lesson 5
Writing Compelling Ad Copy

Learn to write for your avatars and speak to their pain points, leveraging a ton of my fill-in-the-blank templates to get you started.

Lesson 6
High-Converting Ad Creatives

Learn my process for producing great ad creative, including pairing visual with ad copy and what images build social proof.

Lesson 7
Launching Your Campaign

The moment of truth! Combine the assets you created in the first six lessons and launch your winning Facebook campaign.

Lesson 8
Campaign Optimization

Learn to improve your campaigns with precision by deducing exactly what's broken, and the solutions for common (and rare) problems.

Lesson 9
Retargeting Campaigns

Master one of the most powerful ad types and learn how to reach back out to site visitors and warm audiences to close the sale.

Lesson 10
Traffic & Analytics with John Grimshaw

Discover the What?, Why? And How? of tracking data, and how to use this information to make informed media buying decisions.

Lesson 11
Horizontal & Vertical Scaling

Become an expert at scaling by learning the two most powerful methods, horizontal and vertical, and when to use each.

Lesson 12
Messenger Marketing & Chatbots

Attend a virtual 'bot boot camp' where you’ll learn how to market via messaging apps, including a ton of proven campaigns you can deploy.

Lesson 13
YouTube with Tom Breeze

Take your newfound media buyer skills to one of the fastest growing traffic platforms with short, impactful videos for powerful retargeting.

Lesson 14
Google Ads with Mike Rhodes

Expand your reach and skillset by learning how adapt your newfound media buying skills to focus on intent, rather than interests.

Lesson 15
Becoming a Media Buyer

Learn Molly's proven strategies for taking your newfound skills to the market as a in-house media buyer, a consultant, or an agency.

Who is This Program For

This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

New Media Buyers

Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

 
Hear from Attila Kerekes, a newer media buyer

Advanced Media Buyers

This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

 
Hear from Anneline Breetzke, an experienced media buyer

In-house

Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

 
Hear from Kelli Bhattacharjhee, a blogger & business owner

Freelance / Agency

In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP Digital will help you communicate better with your team, get bigger wins and keep more accounts.

 
Hear from Camilo Parra, an agency owner

Ecommerce, Info Products, Services and SaaS

In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP Digital are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

 
Hear from Alex King, a Saas business managing director

Member Bonus #1Team Traffic: 1-month Membership

After you complete TMTP Digital, you get BONUS access to Team Traffic, the #1 group for media buyers who want ongoing education, resources and support to help them succeed.
  • LIVE feedback call with Molly - Submit your ads, audiences, budget, creative, and anything else you want help with, and Molly will provide you with personal feedback.
  • Copy My Campaigns -Over-the-shoulder videos of Molly building her latest campaigns for 5 of her top clients.
  • “Ad-Sumer Report” - Compiled by our in-house researcher, this 100+ page report is a deep analysis of the month’s top Facebook ads, placements and offers.
  • Team Traffic Facebook Group - This high-level club of media buyers is your go-to place for answers, motivation and inspiration.

$397 Value

Member Bonus #2Zipify Pages: 3-month Membership

Become a member of TMTP and get a BONUS membership to Ezra Firestone’s amazing Shopify landing page builder.
  • Create custom landing pages for your campaigns, or use templates from Ezra’s top-performing funnels.
  • Get all the best page elements for ecommerce at your fingertips, including scarcity timers, one-click lightboxes & Shopify’s dynamic product connection.
  • Enjoy all of Zipify Pages’ premium features like split testing, Shopify blog integration & a full data dashboard.

$291 Value

(Already a Zipify Pages member? We’ll add 3 months to your membership!)
 

Join Now

Train My Traffic Person Digital1-Pay

  • Our proven media buying training course - 15 training sessions and over 20 hours of content
  • 15 recorded Q&A sessions where you’ll go deeper into each lesson & get feedback related to your business
  • Molly’s 6-step Traffic System for planning, launching, optimizing and scaling campaigns
  • Molly’s checklist for campaign health and account management
  • Access to all TMTP content and resources, including presentations from top industry experts
  • BONUS: 1-month Membership to Team Traffic ($397 value)
  • BONUS: 3-month membership to Zipify Pages ($291 value)
  • BONUS: 3 live coaching calls with Molly