Look over Molly’s shoulder as she builds, optimizes and scales winning campaigns for her clients
Get years of expertise packed into 16 weeks, 32 sessions and over 45 hours of content
Attend weekly trainings, live feedback calls and learn from industry experts
Stay connected to Molly and your fellow team members with the private community
"Not only during this turbulent time was I able to survive, but I thrived and that was due to the help and skills I learned in TMTP! Thanks guys you completely saved my business!" - Caroline
"In my first 30 days we were seeing far better ROAS than we were paying multiple different agencies to do some media buying for us last year. So an entire year of multiple agencies not being able to create success from us then after 30 days and the training from Train My Traffic Person I have been able to just destroy the previous metrics we were using and create so much success for our company." - Casey
" I am now 10 months into running my agency and at first it was so difficult because there is so much information and Facebook is changing all the time. It really wasn’t until TMTP until I really felt confident that what I was doing was the right thing." - Brooks
And becoming a professional media buyer completely changed my life.
Seven years ago I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Now, I have the best job ever: I run my own ad agency, speak on stages across the country & get to work from anywhere in the world.
So how did I manage to succeed in a crowded industry that’s constantly evolving?
I got a mentor! Back in 2012 I got a job at DigitalMarketer under Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. Then, I spent thousands of hours sharpening my skills and developing my traffic system.
From there, I profitably ran over $14 million in ads and helped to 4x the company on my way to becoming Vice President. (Not bad, huh?!)
And as the teacher of DM’s Paid Traffic Certification, I taught thousands of marketers how to improve their advertising. That’s when it hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be CEO of Smart Marketer, I jumped at the chance to make teaching a larger part of my life and mentor a new generation of advertisers.
Now, I want to teach you my 6-step traffic system for succeeding as a media buyer in any industry or market.
Where you get to watch over my shoulder as I create winning campaigns for my clients, and I’m by your side every step of the way to help you implement and perfect what you learn.
But TMTP is more than just information... It's a promise: I am 100% committed to your success, and I'll do everything I can to ensure you get as much out of this training as possible.
I know I can’t be the only one with my hand up!
As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.
So far in 2020, online retail has already increased 146% and the demand to start selling online is higher than ever...
But most people are still failing to see results from their paid traffic. Here's what they list as their biggest challenges:
But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.
Which is great, because I know that I can offer a solution: through my daily, weekly and monthly routines, which I’ve crafted over thousands of hours, I strengthen their campaigns and improve account management.
And in Train My Traffic Person I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.
All YOU need to do is commit to learning and implementing the material.
This is the media-buying program that I always wished existed. I built the curriculum from the ground up, with a training session and a Q&A session each Lesson so you get both the information and the support that you need.
Learn the 8-step process that I use to be a successful media buyer (and how to avoid painfully common mistakes).
Ezra gives a masterclass on front-end sales funnels for info products, local businesses, Saas businesses and more.
Learn how to navigate Facebook’s platform and choose the right campaign structure, objectives, budgets, and bidding strategy.
Define your business avatars, determine their intent and master targeting strategies to find them on Facebook.
Learn to write for your avatars and speak to their pain points, leveraging a ton of my fill-in-the-blank templates to get you started.
Learn my process for producing great ad creative, including pairing visual with ad copy and what images build social proof.
The moment of truth! Combine the assets you created in the first six lessons and launch your winning Facebook campaign.
Learn to improve your campaigns with precision by deducing exactly what's broken, and the solutions for common (and rare) problems.
Master one of the most powerful ad types and learn how to reach back out to site visitors and warm audiences to close the sale.
Discover the What?, Why? And How? of tracking data, and how to use this information to make informed media buying decisions.
Become an expert at scaling by learning the two most powerful methods, horizontal and vertical, and when to use each.
Attend a virtual 'bot boot camp' where you’ll learn how to market via messaging apps, including a ton of proven campaigns you can deploy.
Take your newfound media buyer skills to one of the fastest growing traffic platforms with short, impactful videos for powerful retargeting.
Expand your reach and skillset by learning how adapt your newfound media buying skills to focus on intent, rather than interests.
Learn Molly's proven strategies for taking your newfound skills to the market as a in-house media buyer, a consultant, or an agency.
“In 2018 I grossed $118,092 for my Shopify store selling one product. In 2019 I made $522,063 in gross sales, same store same one product. What made the difference? This LIVE Mentorship. I applied exactly what Molly taught and tested it to death until it worked. and it more than 4x'ed my business... Train My Traffic Person changed my life and the life of my family.”
Ezra is considered one of the top authorities in ecommerce, and built a $20 million/year physical products brand from the ground up. Through Smart Marketer he offers digital trainings for do-it-yourself business owners, and through Zipify Apps, he creates software to help Shopify sellers generate more revenue.
John teaches marketers how to track and analyze their data so they can make informed business decisions. He’s the former Marketing Operations Manager for DigitalMarketer, and a Co-Founder of DigitalStrategyBootCamps.com, where he specializes in website analytics and KPI management.
Our go-to expert on everything Google and YouTube (with a focus on video advertising), Tom helps us diversify our traffic sources by branching out to these extremely profitable yet underutilized platforms, He’s the CEO of Viewability and a Director with Video Results Ltd.
Mike's in his 15th year of creating profitable Google Ad campaigns for global businesses and is the co-author of the world's best selling book on Google Ads 'The Ultimate Guide to Google Adwords'. He's the CEO & Founder of WebSavvy, recently named by Google as one of the top 18 agencies in the world. As well as being in the trenches with his team, he teaches a few hundred digital agencies to scale via his teaching site: AgencySavvy.com
Need help with a campaign, have a strategy question, or just want to talk shop? Members of the Train My Traffic Person Mentorship course get access to a private Facebook group to help you keep in touch with Molly & the rest of the class, so you can get answers when you need them.
This industry isn’t just about what you know, it’s also about who you know and what they know... so get in there and rub elbows!
This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.
Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)
This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.
Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.
In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.
In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!
“Hey Molly! I wanted to take a moment and give you some feedback on the TMTP mentoring program. The program pays for itself very quickly.
If you're running ads (like I was) you immediately get value from the investment because you learn what to avoid. Trial and error is VERY expensive and you do a great job walking us through what works and what doesn't.
It's common to focus on the price of a mentoring program, but I decided to focus on the cost. To me the cost is the long-term investment. In this case I invested in your experience and I have proof the investment pays for itself. and will continue to give pay me for a long, long time.
I quickly saved money I would have otherwise wasted on my Facebook campaigns. This gave me instant ROI on the tuition because I eliminated common mistakes. (I think this is a massively overlooked benefit of the program because it doesn't necessarily show money "earned.")
As the training continued my audience research got refined and my copy improved. Your lessons on avatar research and how to write copy that gets attention and ACTION was a huge breakthrough for me. These 2 factors alone cut my cost per lead and CPA in HALF!
I have my research assistant going through the program now and we are running successful lead gen campaigns that she created. She never placed an ad in her life before these lessons.
Anyway I wanted to say thanks. The TMTP experience is amazing and I'm very glad I made the investment. It's a skill I'll have the rest of my life. You're the best!”
"Molly was a fantastic teacher! She does a great job at simplifying the very complicated and she’s there as a good mentor as a good teacher as is Ezra. The other benefit I got from this is the group. You're working with other students when you're doing this. And everybody is there to help each other! That was a huge asset and a huge bonus I wasn’t expecting from TMTP."