Learn how to grow any business with Facebook ads.

Join Molly Pittman’s 4-month mentorship program to get hands-on coaching in how to become a successful media buyer.

Look over Molly’s shoulder as she builds, optimizes and scales winning campaigns for her clients

Get years of expertise packed into 16 weeks, 32 sessions and over 45 hours of content

Attend weekly trainings, live feedback calls and learn from industry experts

Stay connected to Molly and your fellow team members with the private community

"Not only during this turbulent time was I able to survive, but I thrived and that was due to the help and skills I learned in TMTP! Thanks guys you completely saved my business!" - Caroline

"In my first 30 days we were seeing far better ROAS than we were paying multiple different agencies to do some media buying for us last year. So an entire year of multiple agencies not being able to create success from us then after 30 days and the training from Train My Traffic Person I have been able to just destroy the previous metrics we were using and create so much success for our company." - Casey

" I am now 10 months into running my agency and at first it was so difficult because there is so much information and Facebook is changing all the time. It really wasn’t until TMTP until I really felt confident that what I was doing was the right thing." - Brooks

Hi, I’m Molly!

And becoming a professional media buyer completely changed my life.

Seven years ago I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Now, I have the best job ever: I run my own ad agency, speak on stages across the country & get to work from anywhere in the world.

So how did I manage to succeed in a crowded industry that’s constantly evolving?

I got a mentor! Back in 2012 I got a job at DigitalMarketer under Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. Then, I spent thousands of hours sharpening my skills and developing my traffic system.

From there, I profitably ran over $14 million in ads and helped to 4x the company on my way to becoming Vice President. (Not bad, huh?!)

And as the teacher of DM’s Paid Traffic Certification, I taught thousands of marketers how to improve their advertising. That’s when it hit me: while media buying is my craft — and I love it — teaching is my passion.

So in 2020, when Ezra Firestone asked me to be CEO of Smart Marketer, I jumped at the chance to make teaching a larger part of my life and mentor a new generation of advertisers.

Now, I want to teach you my 6-step traffic system for succeeding as a media buyer in any industry or market.

Train My Traffic Person is a hands-on, 16-week mentorship program...

Where you get to watch over my shoulder as I create winning campaigns for my clients, and I’m by your side every step of the way to help you implement and perfect what you learn.

But TMTP is more than just information... It's a promise: I am 100% committed to your success, and I'll do everything I can to ensure you get as much out of this training as possible.

How This Mentorship Will Help You Succeed
Molly... That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 16 weeks. (And I’m usually more modest, I swear!)
Over-the-shoulder examples, so you get to see exactly how everything is done before doing it yourself.
My hand-crafted curriculum, made up of 25 sessions and over 40 content hours that will give you a repeatable, effective traffic system.
Weekly action items to hold you accountable and help you reach your goals.
Worksheets & templates to help you flesh out successful campaigns and manage your account — the same resources I use on a daily basis.
Q&A sessions each week where I answer your questions, give feedback on your work and help you improve.
Our private Facebook group where you can find support and friendship from your peers, and reach out to me any time you have a question.
Personal attention. All media buyers are different, so I limit the class size to make sure I can give you what you need to succeed with this program.

“For my company we had a month where we didn’t sell more than $500. But the next month [after TMTP] we sold $22k in product sales. This is really an incredible program, I really recommend it.”

Juan Maya

A show of hands: who wants to beat rising costs, diminishing returns & changing platforms?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

So far in 2020, online retail has already increased 146% and the demand to start selling online is higher than ever...

But most people are still failing to see results from their paid traffic. Here's what they list as their biggest challenges:

CHALLENGE 1: “I'm new to Facebook, and I'm struggling to get traffic or make online sales.”
CHALLENGE 2: “My ads were working, but now they're not! What ongoing maintenance should I do to keep my campaigns from going cold?”
CHALLENGE 3: “I can't keep up with platform changes. As soon as I learn something, that information becomes obsolete.”
CHALLENGE 4: “My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”
CHALLENGE 5: “I have a small budget. How can I run ads without losing a lot of money on trial and error?”

But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.

Which is great, because I know that I can offer a solution: through my daily, weekly and monthly routines, which I’ve crafted over thousands of hours, I strengthen their campaigns and improve account management.

Here is the structure that I add to their paid traffic strategy to help improve their results:

My 6-step Traffic System
STEP 1: Research your avatars so you understand your audience and know where they’re hanging out.
STEP 2: Write copy and develop creative that connects with your prospects and speaks to their pain points.
STEP 3: Target the right people at the right time with a campaign blueprint and the correct budget.
STEP 4: Build your funnels and retarget your audiences using a dependable, systemized strategy.
STEP 5: Track important metrics and accurately interpret data so you can optimize for success.
STEP 6: Perform daily maintenance using Molly's 'Green/Yellow/Red' system to scale winning campaigns and protect your budget.

And in Train My Traffic Person I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Course Curriculum

This is the media-buying program that I always wished existed. I built the curriculum from the ground up, with a training session and a Q&A session each Lesson so you get both the information and the support that you need.

Lesson 1

Think Like a Media Buyer

Learn the 8-step process that I use to be a successful media buyer (and how to avoid painfully common mistakes).

Lesson 2

Acquisition Funnels with Ezra Firestone

Ezra gives a masterclass on front-end sales funnels for info products, local businesses, Saas businesses and more.

Lesson 3

Structuring Your Facebook Campaigns

Learn how to navigate Facebook’s platform and choose the right campaign structure, objectives, budgets, and bidding strategy.

Lesson 4

Customer Avatars & Laser Targeting

Define your business avatars, determine their intent and master targeting strategies to find them on Facebook.

Lesson 5

Writing Compelling Ad Copy

Learn to write for your avatars and speak to their pain points, leveraging a ton of my fill-in-the-blank templates to get you started.

Lesson 6

High-Converting Ad Creatives

Learn my process for producing great ad creative, including pairing visual with ad copy and what images build social proof.

Lesson 7

Launching Your Campaign

The moment of truth! Combine the assets you created in the first six lessons and launch your winning Facebook campaign.

Lesson 8

Campaign Optimization

Learn to improve your campaigns with precision by deducing exactly what's broken, and the solutions for common (and rare) problems.

Lesson 9

Retargeting Campaigns

Master one of the most powerful ad types and learn how to reach back out to site visitors and warm audiences to close the sale.

Lesson 10

Traffic & Analytics with John Grimshaw

Discover the What?, Why? And How? of tracking data, and how to use this information to make informed media buying decisions.

Lesson 11

Horizontal & Vertical Scaling

Become an expert at scaling by learning the two most powerful methods, horizontal and vertical, and when to use each.

Lesson 12

Messenger Marketing & Chatbots

Attend a virtual 'bot boot camp' where you’ll learn how to market via messaging apps, including a ton of proven campaigns you can deploy.

Lesson 13

YouTube with Tom Breeze

Take your newfound media buyer skills to one of the fastest growing traffic platforms with short, impactful videos for powerful retargeting.

Lesson 14

Google Ads with Mike Rhodes

Expand your reach and skillset by learning how adapt your newfound media buying skills to focus on intent, rather than interests.

Lesson 15

Becoming a Media Buyer

Learn Molly's proven strategies for taking your newfound skills to the market as a in-house media buyer, a consultant, or an agency.

“In 2018 I grossed $118,092 for my Shopify store selling one product. In 2019 I made $522,063 in gross sales, same store same one product. What made the difference? This LIVE Mentorship. I applied exactly what Molly taught and tested it to death until it worked. and it more than 4x'ed my business... Train My Traffic Person changed my life and the life of my family.”

Yed Anikpo

Meet the TMTP Faculty

Ezra Firestone
Ecommerce Expert

Ezra is considered one of the top authorities in ecommerce, and built a $20 million/year physical products brand from the ground up. Through Smart Marketer he offers digital trainings for do-it-yourself business owners, and through Zipify Apps, he creates software to help Shopify sellers generate more revenue.

John Grimshaw
Analytics Expert

John teaches marketers how to track and analyze their data so they can make informed business decisions. He’s the former Marketing Operations Manager for DigitalMarketer, and a Co-Founder of DigitalStrategyBootCamps.com, where he specializes in website analytics and KPI management.

Tom Breeze
Google & YouTube Expert

Our go-to expert on everything Google and YouTube (with a focus on video advertising), Tom helps us diversify our traffic sources by branching out to these extremely profitable yet underutilized platforms, He’s the CEO of Viewability and a Director with Video Results Ltd.

Mike Rhodes
Google Ads Expert

Mike's in his 15th year of creating profitable Google Ad campaigns for global businesses and is the co-author of the world's best selling book on Google Ads 'The Ultimate Guide to Google Adwords'. He's the CEO & Founder of WebSavvy, recently named by Google as one of the top 18 agencies in the world. As well as being in the trenches with his team, he teaches a few hundred digital agencies to scale via his teaching site: AgencySavvy.com

“Because I wanted to learn Facebook ads, I bought other courses… and they were a waste of money. This course covers everything and no one else beats Molly’s teaching ability.”

Tysan Lerner

Our Private Community

Need help with a campaign, have a strategy question, or just want to talk shop? Members of the Train My Traffic Person Mentorship course get access to a private Facebook group to help you keep in touch with Molly & the rest of the class, so you can get answers when you need them.

This industry isn’t just about what you know, it’s also about who you know and what they know... so get in there and rub elbows!

Access my expertise anytime you have questions about the training.
Find course updates, training recordings, worksheets & other resources.
Stay connected to the rest of your class for motivation, inspiration & support.
Grow your network — this is an essential part of a media buyer’s toolbelt!

Who is This Program For

This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

New Media Buyers

Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

Hear from Jamella Bailey, a newer media buyer

Advanced Media Buyers

This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

Hear from Anneline Breetzke, an experienced media buyer

In-house

Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

Hear from Kelli Bhattacharjhee, a blogger & business owner

Freelance / Agency

In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.

Hear from Camilo Parra, an agency owner

Ecommerce, Info, Services & SaaS

In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

Hear from Jason Daemar, ecommerce brand owner

Member Bonus #1Team Traffic: 1-month Membership

After you complete TMTP, you get BONUS access to Team Traffic, the #1 group for media buyers who want ongoing education, resources and support to help them succeed.

Copy My Campaigns - Over-the-shoulder videos of Molly building her latest campaigns for 5 of her clients
LIVE feedback call with Molly - Submit your ads, audiences, budget, creative, and anything else you want help with, and Molly will provide you with personal feedback.
“Ad-Sumer Report” - Compiled by our in-house researcher, this 100+ page report is a deep analysis of the month’s top Facebook ads, placements and offers.
Team Traffic Facebook Group - This high-level club of media buyers is your go-to place for answers, motivation and inspiration.
Team Traffic Newsletter - Get the scoop on what’s changing in Facebook, Instagram, Google & YouTube — everything that’s affecting your business, all in one place.

$397 Value

Member Bonus #2Zipify Pages: 3-month Membership

Become a member of TMTP and get a BONUS membership to Ezra Firestone’s amazing Shopify landing page builder.

Create custom landing pages for your campaigns, or use templates from Ezra’s top-performing funnels.
Get all the best page elements for ecommerce at your fingertips, including scarcity timers, one-click lightboxes & Shopify’s dynamic product connection.
Enjoy all of Zipify Pages’ premium features like split testing, Shopify blog integration & a full data dashboard.

$291 Value

~~(Already a Zipify Pages member? We’ll add 3 months to your membership!)~~

Feedback on TMTP

“Hey Molly! I wanted to take a moment and give you some feedback on the TMTP mentoring program. The program pays for itself very quickly.

If you're running ads (like I was) you immediately get value from the investment because you learn what to avoid. Trial and error is VERY expensive and you do a great job walking us through what works and what doesn't.

It's common to focus on the price of a mentoring program, but I decided to focus on the cost. To me the cost is the long-term investment. In this case I invested in your experience and I have proof the investment pays for itself. and will continue to give pay me for a long, long time.

I quickly saved money I would have otherwise wasted on my Facebook campaigns. This gave me instant ROI on the tuition because I eliminated common mistakes. (I think this is a massively overlooked benefit of the program because it doesn't necessarily show money "earned.")

As the training continued my audience research got refined and my copy improved. Your lessons on avatar research and how to write copy that gets attention and ACTION was a huge breakthrough for me. These 2 factors alone cut my cost per lead and CPA in HALF!

I have my research assistant going through the program now and we are running successful lead gen campaigns that she created. She never placed an ad in her life before these lessons.

Anyway I wanted to say thanks. The TMTP experience is amazing and I'm very glad I made the investment. It's a skill I'll have the rest of my life. You're the best!”

Pete

“I feel extremely blessed and so glad that I pressed that purchase button and took action. You've totally changed my business and the results we are now getting with Joy are incredible! We have doubled our ad spend in the last 60 days and our CPL has decreased on our paid programs to where I am now seeing an ROI."

Ashley Rees

"Molly was a fantastic teacher! She does a great job at simplifying the very complicated and she’s there as a good mentor as a good teacher as is Ezra. The other benefit I got from this is the group. You're working with other students when you're doing this. And everybody is there to help each other! That was a huge asset and a huge bonus I wasn’t expecting from TMTP."

Niall Robinson

Join Now

Train My Traffic Person Mentorship 1 Payment of $2997

Our proven media buying training course - 16 weeks, 15+ training sessions, and over 20 hours of content
Molly’s 6-step Traffic System for planning, launching, optimizing and scaling campaigns
Molly’s checklist for campaign health and account management
16+ Q&A sessions where you’ll be able to go deeper into each lesson & get feedback related to your business
A Hands-on mentorship with Molly Pittman with personal feedback from her on your work
Access to a Private TMTP Facebook group to ask our faculty questions and work through any blocks
BONUS: 1-month Membership to Team Traffic ($397 value)
BONUS: 3-month membership to Zipify Pages ($291 value)
BONUS: Access to Ambassador Blueprint ($397 value)

Enroll Now

Train My Traffic Person Mentorship 3 Payments of $1147

Our proven media buying training course - 16 weeks, 15+ training sessions, and over 20 hours of content
Molly’s 6-step Traffic System for planning, launching, optimizing and scaling campaigns
Molly’s checklist for campaign health and account management
16+ Q&A sessions where you’ll be able to go deeper into each lesson & get feedback related to your business
A Hands-on mentorship with Molly Pittman with personal feedback from her on your work
Access to a Private TMTP Facebook group to ask our faculty questions and work through any blocks
BONUS: 1-month Membership to Team Traffic ($397 value)
BONUS: 3-month membership to Zipify Pages ($291 value)
BONUS: Access to Ambassador Blueprint ($397 value)