The State of Paid Advertising in 2021
Ready to get your ads back on track? We studied 21 AD ACCOUNTS & $52 MILLION in spend to find solutions to the biggest problems in paid traffic.
- See What's Working (& What's Not) Unlock our "State of the Industry" report to learn proven strategies from 21 top brands.
- Audit Your Ad Account Swipe our Traffic Audit with step-by-step training on how to collect & analyze your data.
- Start Winning Again Attend our FREE TRAFFIC WORKSHOP to turn your audit into an action plan & jumpstart your ads strategy.
Has iOS 14 completely tanked your Facebook results??
You're not alone.
The entire advertising community is experiencing increased CPMs and inconsistent results, with strategies working one day and then failing the next.
It feels like we're on a traffic treadmill — running in place just to keep our results the same!
Well, at Smart Marketer, we're ready to do something about it.
That's why we're joining forces with 20 top brands to publish our first "State of the Industry" report.
We're doing an in-depth audit of all our ad accounts (with $52 million in total spend) to find out what’s working across different markets. With these insights, we hope to stop tackling one-off problems and start being proactive instead of reactive.
Listen, we know these are unprecedented times and there's no magic bullet to fix these problems. We also know that individually we have very limited data to give us answers — but together, we can pool our resources and dig into the numbers to find real solutions.
And we're inviting the entire traffic community to participate. Here's how to join in on the fun:
Step 1
Download our brand new analysis of BOOM!'s ad accounts to gain immediate insight into what's working right now in paid traffic.
Step 2
Complete our Ad Audit (with a bonus training on how to pull data) to reveal where your campaigns are leaking ad spend and conversions.
Step 3
Attend our Traffic Workshop to turn your audit into a detailed action plan (and receive our very first State of the Industry report).
DELIVERED IMMEDIATELY
Download the ads analysis of our $125 million brand to get actionable advice to use right away.
BOOM! By Cindy Joseph is on track to do $40 million in revenue this year from $10 million in ad spend, and in this deep dive into our ad account we tell you what 2 years of data has taught us about the future (and present) of paid advertising.
✓ Analysis of key performance metrics at every stage of our ad account
✓ Dozens of real ad examples showcasing our best copy & creatives
✓ Campaign structure overview to help you plan & manage campaigns more effectively
✓ Data collected over 2 years from $20 million in profitable ad spend that highlights trends & opportunities
DELIVERED 08.20
Audit your own brand to find exactly where you're leaking ad spend & conversions.
Once you know best practices for advertisers in 2021, it's time to dig into your specific ad account to discover hidden opportunities and not-so-obvious areas for improvement.
✓ Get a free download of our new Facebook Ads Audit
✓ Step-by-step training with John Grimshaw — our Chief Marketing Officer and resident analytics expert — on how to pull data.
✓ Great tool for all business types — ecom, info products, SaaS, you name it.
✓ New to Facebook ads / short on data? No problem! This audit offers best practices to help you get started.
LIVE - THURSDAY, SEPT. 9 2021 - 1PM ET
Attend Smart Marketer's free Traffic Workshop to turn your audit into a detailed action plan.
Once you have clear data from your business, our team of traffic experts will show you how to use that information to fix the holes in traffic strategy.
✓ In-depth training on how to use the Traffic Audit to strengthen your Facebook ads.
✓ Learn how to diversify your ads strategy with Google & YouTube from the CEO of OMG Commerce, Brett Curry
✓ Hosted by Ezra Firestone, Molly Pittman & John Grimshaw of Smart Marketer
Get our never-before-seen "State of the Industry" report.
✓ 21 brands (w/ $52 million in ad spend) joining forces and pooling our data to find solutions to advertising's biggest problems
✓ Get insight into industry trends, what's working across different markets & accounts
✓ Want to participate? Submit your completed audit (anonymously, of course) so the report reflects businesses of all shapes and sizes
Workshop Schedule & Speakers
(Video replays will be available to all registrants for a limited time after the workshop.)
Time-Time
"State of the Industry" Report: What We Learned From Digging into 16 Ad Accounts (and $[#] Million in Spend)
Molly Pittman, Ezra Firestone & John Grimshaw
Time-Time
Traffic Audit: How to Find Where You're Leaking Ad Spend & Conversions
Molly Pittman & John Grimshaw
Time-Time
Getting Ready for Q4: How to Think About Media Buying
Ezra Firestone
Time-Time
Diversifying Your Traffic Strategy with Google & YouTube
Brett Curry
Time-Time
What You Need to Do Moving Forward
Molly Pittman & John Grimshaw
Time-Time
How to Get Hands-on Training with Molly
Molly Pittman
Molly is a leading digital marketing strategist, educator and entrepreneur who has overseen $100 million in profitable ad spend and trained more than 10,000 people across the globe.
One of the world’s leading authorities on ecommerce, Ezra has built several 7- and 8-figure brands, including BOOM! by Cindy Joseph which has generated over $125 million in revenue to date.
John is Smart Marketer's CMO and chief data analyst. He's also an experienced educator who specializes in teaching marketers simple ways to collect and apply data to make smarter business decisions.
Brett is the Founder of OMG, an award-winning marketing agency and Google Premier Partner that spends millions of dollars every month on Google, YouTube & Amazon ads.
BOOM! Ads Analysis
Audit
Action Plan