Train My Traffic Person Digital Fall 2019 - Single Payment

Train My Traffic Person Mentorship Fall 2019 - Single Payment

Learn to win at paid traffic, no matter how many new pixels or algorithms get thrown at you.

Join Molly Pittman’s hands-on mentorship program and learn her 6-step traffic system for succeeding as a media buyer in any industry or market.

Join Now

Look over Molly’s shoulder as she builds, optimizes and scales winning campaigns for her clients

Get years of expertise packed into 12 weeks, 25 sessions and over 40 hours of content

Attend weekly trainings, live feedback calls and presentations from industry experts

Stay connected to Molly and your fellow team members with the private Facebook group

"We implemented your strategies and our business has quadrupled in the last month as a direct result of Facebook ads… we have been busy playing catch up trying to hire staff… thanks heaps you rock!”

Todd Cairns

Hi, I’m Molly!

And becoming a professional media buyer completely changed my life.

6 years ago I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Now, I have the best job ever: I run my own ad agency, speak on stages across the country & get to work from anywhere in the world.

So how did I manage to succeed in a crowded industry that’s constantly evolving?

I got a mentor! Back in 2012 I got a job at DigitalMarketer under Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. Then, I spent thousands of hours sharpening my skills and developing my traffic system.

From there, I profitably ran over $12 million in ads and helped to 4x the company on my way to becoming Vice President. (Not bad, huh?!)

And as the teacher of DM’s Paid Traffic Certification, I taught thousands of marketers how to improve their advertising. That’s when it hit me: while media buying is my craft — and I love it — teaching is my passion.

Now, I want to teach you my 6-step traffic system for succeeding as a media buyer in any industry or market.

A show of hands: who wants to beat rising costs, diminishing returns & changing platforms?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

When I ask people what’s stopping them from getting the results they want from paid traffic, here’s what they list as their biggest challenges:

PROBLEM 1: “Platforms are changing too fast, and as soon as I learn something that information becomes obsolete.”
PROBLEM 2: “Media costs are rising, and I’m struggling to manage my budget and stay profitable.”
PROBLEM 3: “Campaigns need ongoing maintenance, and I don’t know how to keep my ads from going cold.”
PROBLEM 4: “Account issues are increasingly common, and it’s hard to fix them before they hurt my bottom line.”
PROBLEM 5: “Trial and error is so expensive, and what I lose in funds and missed opportunities is not sustainable.”

But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.

Which is great, because I know that I can offer a solution: through my daily, weekly and monthly routines, which I’ve crafted over thousands of hours, I strengthen their campaigns and improve account management.

Here is the structure that I add to their paid traffic strategy to help improve their results:

My 6-step Traffic System
STEP 1: Research your avatars so you understand your audience and know where they’re hanging out.
STEP 2: Write copy and develop creative that connects with your prospects and speaks to their pain points.
STEP 3: Target the right people at the right time with a campaign blueprint and the correct budget.
STEP 4: Build your funnels and retarget your audiences using a dependable, systemized strategy.
STEP 5: Track the important metrics and accurately interpret your data so you can optimize and scale your campaigns.
STEP 6: Follow a daily checklist for managing your ads and keeping your account healthy.

And in Train My Traffic Person I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Course Curriculum* (*Based on our 2018 Fall semester. Schedule may change.)

This is the media-buying program that I always wished existed. I built the curriculum from the ground up, with a training session and a Q&A session each week so you get both the information and the support that you need.

WEEK 1

Think Like a Media Buyer

Learn the 8-step process that I use to be a successful media buyer (and how to avoid painfully common mistakes).

WEEK 2

Acquisition Funnels with Ezra Firestone

Ezra gives a masterclass on front-end sales funnels and how to optimize your mobile offer pages.

WEEK 3

Acquisition Funnels: Part 2

Learn the 7 front-end funnel types you need for info products, local businesses, SaaS & services.

WEEK 4

Structuring Your Campaigns

Create the blueprint for your “traffic house” by planning 2 acquisition campaigns + a monetization campaign.

WEEK 5

Laser Targeting & Setup

Determine your avatars’ intent, find where they’re hanging out, and get your message in front of them.

WEEK 6

Writing Ad Copy

Learn to write to your avatars and speak to their pain points, and leave with a ton of my fill-in-the-blank templates to get you started.

WEEK 7

High-converting Ad Creatives

Learn my process for producing great ad creative, including how to visualize your ad copy and generate good concepts.

WEEK 8

Campaign Setup & Launch

Go into Facebook and upload your ad copy, creative and targeting, and launch your first cold traffic campaigns!

WEEK 9

Dynamic Product Ads w/ Ezra Firestone

Learn how to use this effective ad type to reach more shoppers and promote products tailored to their interests.

WEEK 10

Traffic & Analytics w/ John Grimshaw

Discover the What?, Why? and How? of tracking data, and how to use this information to make informed media buying decisions.

WEEK 11

Scaling & Optimization

Learn the two parts to optimizing your live campaign, and the secrets to vertical, horizontal and exponential scaling.

WEEK 12

Bots & Messenger Marketing

This week is a bot boot camp where you’ll learn how to market via messaging apps, then leave with a ton of campaigns you can deploy.

“Many marketing people aren't very good teachers. Molly is a great teacher. She delivers complicated content in a way that makes it user friendly to the uninitiated."

Dr. Douglas Pew

Train My Traffic Person is a hands-on, 12-week mentorship program...

Where you get to watch over my shoulder as I create winning campaigns for my clients, and I’m by your side every step of the way to help you implement and perfect what you learn.

But TMTP is more than just information... It's a promise: I am 100% committed to your success, and I'll do everything I can to ensure you get as much out of this training as possible.

How This Mentorship Will Help You Succeed
Molly... That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 12 weeks. (And I’m usually more modest, I swear!)
Over-the-shoulder examples, so you get to see exactly how everything is done before doing it yourself.
My hand-crafted curriculum, made up of 25 sessions and over 40 content hours that will give you a repeatable, effective traffic system.
Weekly action items to hold you accountable and help you reach your goals.
Worksheets & templates to help you flesh out successful campaigns and manage your account — the same resources I use on a daily basis.
Q&A sessions each week where I answer your questions, give feedback on your work and help you improve.
Our private Facebook group where you can find support and friendship from your peers, and reach out to me any time you have a question.
Personal attention. All media buyers are different, so I limit the class size to make sure I can give you what you need to succeed with this program.

Meet the TMTP Faculty

Ezra Firestone
Ecommerce Expert

Ezra is considered one of the top authorities in ecommerce, and built a $20 million/year physical products brand from the ground up. Through Smart Marketer he offers digital trainings for do-it-yourself business owners, and through Zipify Apps, he creates software to help Shopify sellers generate more revenue.

John Grimshaw
Analytics Expert

John teaches marketers how to track and analyze their data so they can make informed business decisions. He’s the former Marketing Operations Manager for DigitalMarketer, and a Co-Founder of DigitalStrategyBootCamps.com, where he specializes in website analytics and KPI management.

Tom Breeze
Google & YouTube Expert

Our go-to expert on everything Google and YouTube (with a focus on video advertising), Tom helps us diversify our traffic sources by branching out to these extremely profitable yet underutilized platforms, He’s the CEO of Viewability and a Director with Video Results Ltd.

“Because I wanted to learn Facebook ads, I bought other courses… and they were a waste of money. This course covers everything and no one else beats Molly’s teaching ability.”

Tysan Lerner

Our Private Facebook Group

Need help with a campaign, have a strategy question, or just want to talk shop?

The TMTP Facebook Group keeps you in touch with me and the rest of the class, so you can get answers when you need them.

This industry isn’t just about what you know, it’s also about who you know and what they know... so get in there and rub elbows!

Access my expertise anytime you have questions about the training.
Find course updates, training recordings, worksheets & other resources.
Stay connected to the rest of your class for motivation, inspiration & support.
Grow your network — this is an essential part of a media buyer’s toolbelt!

“Should I Join TMTP?”

This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

New Media Buyers

Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

Advanced Media Buyers

This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

In-house

Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

Freelance / Agency

In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.

Ecommerce, Info Products, Services and SaaS

In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

Member Bonus #1Team Traffic: 1-month Membership

After you complete TMTP, you get BONUS access to Team Traffic, the #1 group for media buyers who want ongoing education, resources and support to help them succeed.

Copy My Campaigns - Over-the-shoulder videos of Molly building her latest campaigns for 5 of her clients
LIVE feedback call with Molly - Submit your ads, audiences, budget, creative, and anything else you want help with, and Molly will provide you with personal feedback.
“Ad-Sumer Report” - Compiled by our in-house researcher, this 100+ page report is a deep analysis of the month’s top Facebook ads, placements and offers.
Team Traffic Facebook Group - This high-level club of media buyers is your go-to place for answers, motivation and inspiration.
Team Traffic Newsletter - Get the scoop on what’s changing in Facebook, Instagram, Google & YouTube — everything that’s affecting your business, all in one place.

$400 Value

Member Bonus #2Zipify Pages: 3-month Membership

Become a member of TMTP and get a BONUS membership to Ezra Firestone’s amazing Shopify landing page builder.

Create custom landing pages for your campaigns, or use templates from Ezra’s top-performing funnels.
Get all the best page elements for ecommerce at your fingertips, including scarcity timers, one-click lightboxes & Shopify’s dynamic product connection.
Enjoy all of Zipify Pages’ premium features like split testing, Shopify blog integration & a full data dashboard.

$291 Value

~~(Already a Zipify Pages member? We’ll add 3 months to your membership!)~~

Join Train My Traffic Person!
Hands-on Mentorship with Molly Pittman - 12 weeks, 25+ live sessions, and over 40 hours of training content
Molly’s 6-step Traffic System for planning, launching, optimizing and scaling campaigns
Molly’s checklist for campaign health and account management
Personal feedback from Molly on your work
Private TMTP Facebook group
BONUS: 1-month Membership to Team Traffic ($400 value)
BONUS: 3-month membership to Zipify Pages ($291 value)

1 payment of $2497
3 payments of $897

Feedback on TMTP

“Hey Molly! I wanted to take a moment and give you some feedback on the TMTP mentoring program. The program pays for itself very quickly.

If you're running ads (like I was) you immediately get value from the investment because you learn what to avoid. Trial and error is VERY expensive and you do a great job walking us through what works and what doesn't.

It's common to focus on the price of a mentoring program, but I decided to focus on the cost. To me the cost is the long-term investment. In this case I invested in your experience and I have proof the investment pays for itself. and will continue to give pay me for a long, long time.

I quickly saved money I would have otherwise wasted on my Facebook campaigns. This gave me instant ROI on the tuition because I eliminated common mistakes. (I think this is a massively overlooked benefit of the program because it doesn't necessarily show money "earned.")

As the training continued my audience research got refined and my copy improved. Your lessons on avatar research and how to write copy that gets attention and ACTION was a huge breakthrough for me. These 2 factors alone cut my cost per lead and CPA in HALF!

I have my research assistant going through the program now and we are running successful lead gen campaigns that she created. She never placed an ad in her life before these lessons.

Anyway I wanted to say thanks. The TMTP experience is amazing and I'm very glad I made the investment. It's a skill I'll have the rest of my life. You're the best!”

Pete

“I feel extremely blessed and so glad that I pressed that purchase button and took action. You've totally changed my business and the results we are now getting with Joy are incredible! We have doubled our ad spend in the last 60 days and our CPL has decreased on our paid programs to where I am now seeing an ROI."

Ashley Rees

“We like to move fast and pivot, and working with agencies would often slow us down. We wanted to bring in our media buying in house… Molly and TMTP gave us a foundation for FB media buying that will make that possible!"

Nathan Woods

Join Train My Traffic Person!
Hands-on Mentorship with Molly Pittman - 12 weeks, 25+ live sessions, and over 40 hours of training content
Molly’s 6-step Traffic System for planning, launching, optimizing and scaling campaigns
Molly’s checklist for campaign health and account management
Personal feedback from Molly on your work
Private TMTP Facebook group
BONUS: 1-month Membership to Team Traffic ($400 value)
BONUS: 3-month membership to Zipify Pages ($291 value)

1 payment of $2497
3 payments of $897