Welcome to the YouTube Kickstart Blueprint! In this video, your instructor Brett Curry gives you an overview of the training and explains why YouTube might be the biggest opportunity for digital advertisers right now. Let's dive in!
The first step in scaling onto YouTube is to find a winning Facebook campaign that will translate into YouTube success. Brett explains the 3 questions you should ask when choosing a winning Facebook ad, and why you need to think about your landing pages and audiences as well.
According to Google, 50–80% of your success on YouTube comes down to your creative. So in this video, Brett gives you the 5 ways YouTube ads are different from Facebook ads (or ads on any other platform), and the must-have creative elements of a winning YouTube ad.
Now that you understand how YouTube is different from other ad platforms, Brett breaks down one of his favorite video ad templates: "Love-Demo-Love". This is the same formula behind one of Ezra's most successful ad campaigns ever — and it works on both Facebook and YouTube!
Brett breaks down another one of his favorite YouTube ad templates: "The Explainer + UGC". Brett loves this template because it has a very clear problem-solution premise, making it easy for you to speak directly to your customers' pain points.
Now that we have a winning YouTube ad, let's talk audiences. Who should we target with our campaigns? In his video, Brett gives you an overview of the different audience types, including the two that are normally most effective: "Custom Affinity" and "Similar To".
Brett goes into greater detail on "Custom Affinity" audiences, including what they are, why they're so powerful, and step-by-step instructions for setting up this audience type in the backend of the Google Ads Manager.
In this video, you will learn how to create a "Similar To" audience (YouTube's answer to Facebook's "Lookalike" audience). Brett breaks down 3 audience types — "Converters", "Add-to-Cart" and "Similar To" — including how to set them up in Google Analytics and then send them over to Google Ads.
In order to run YouTube ads to cold traffic, you want a new Google Ads account for your top-of-funnel campaigns. Brett explains why this is, and how your new ad account will help you solve Google's cross-channel attribution problem./p>
Without Conversion Tracking, your campaign is doomed to fail. Fortunately, Google's machine learning will do most of the heavy lifting in that department. All you have to do is build a conversion code inside of Google Ads. Here's how.
In this video, Brett gives you a quick overview of how to build out your YouTube campaigns. He shows you how to set up your audiences, the right campaign type for driving conversions, and how to set your budget.
Now that we know what we're doing, it's time to dive into the Google Ads Manager and actually build a campaign in our new top-of-funnel YouTube ads account. Don't worry, Brett walks you through the whole process step by step!
In the final video of the YouTube Kickstart Blueprint, Brett explains what to expect when you launch, what the first few weeks and months might look like as you attempt to achieve scale, and some key concepts that will help your campaign succeed.
13 training videos on how to launch, manage and optimize your first YouTube ad.