THANKS FOR LISTENING!
I've pulled together a few resources for you to HELP YOU GO DEEPER and get your Facebook ads working in 2021 and beyond!
I hope you enjoy,
John Grimshaw
THANKS FOR LISTENING!
I've pulled together a few resources for you to HELP YOU GO DEEPER and get your Facebook ads working in 2021 and beyond!
I hope you enjoy,
John Grimshaw
I've gathered together some of Smart Marketer's best resources on iOS 14 and Facebook ads for you. Read on to get:
John Grimshaw (CMO of Smart Marketer) is here to help alleviate any concerns you have with a 360° view of the iOS 14.5 update. This is the big one, folks, but it’s NOT the end of advertising (despite everything you’re being told).
In part 1 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw talk about how iOS 14 is transforming Facebook advertising forever. They discuss the Big Tech cold war driving this change, why 30% or more of your audience will be affected, and (most importantly) some of the key strategies you’ll need to survive this upheaval.
In part 2 of this 2-part segment of #WeOutHere, our hosts get tactical. Big changes are coming from iOS 14, and Facebook advertisers need to do to a few simple things to minimize ad disruptions. John and Molly wrap up by discussing the silver lining of the "iOS-ocalypse." Namely, how advertisers with good fundamentals and tailored messaging can thrive by playing the long game.
This one's not about iOS 14 or Facebook ads - it's just one of my favorite episodes! Molly & I discuss the books that have had the biggest impact on our professional growth, including what Molly reads every year to refuel her creativity and the book that helped me prepare for my new role at Smart Marketer.
I'm Smart Marketer's Chief Marketing Officer and my mission is to turn every marketer into an analyst.
I've been working in digital marketing for 10 years, and I've done almost every kind of work in that time: running ads, creating websites, teaching courses, managing social media profiles, copywriting, and so much more.
Though all that, I've profitably overseen $7 million in paid traffic spend, 473 million sent emails, and hundreds of promotional campaigns.
Just last year, I helped drive a record-breaking year of growth at Smart Marketer.
I tend to work behind the scenes to make the magic happen, but even so I'm the co-host of the Smart Marketer Podcast, I created the Analytics & Data Mastery course for DigitalMarketer, and I'm a 5-year-running Traffic & Conversion summit speaker.
The reason I've been able to keep myself engaged and excited about marketing has largely been the connections I've formed with amazing students across the globe! And I'd love to connect with you, too! and millions of dollars running ad campaigns.
If you want to stay in touch, the best way to do so is to connect with me on Instagram. And of course, join the Smart Marketer email list to get our latest content.
The new Smart Paid Traffic combines 12 weeks of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There's never been a better on-demand course to learn the complete skillset of a master media buyer.
And since you're a Social Media Examiner Podcast listener, I'm going to give you a special $300 discount code:
This is the most up-to-date paid traffic course on the planet - it was updated less than 2 months ago and has over 40 hours of strategy, how-to guides, and bonuses to help you create profitable Facebook ads AND become a better marketer.