Hi, I’m John!
I'm Smart Marketer's Chief Marketing Officer and my mission is to turn every marketer into an analyst.
I've been working in digital marketing for 10 years, and I've done almost every kind of work in that time: running ads, creating websites, teaching courses, managing social media profiles, copywriting, and so much more.
Though all that, I've profitably overseen $7 million in paid traffic spend, 473 million sent emails, and hundreds of promotional campaigns.
Just last year, I helped drive a record-breaking year of growth at Smart Marketer.
I tend to work behind the scenes to make the magic happen, but even so I'm the co-host of the Smart Marketer Podcast, I created the Analytics & Data Mastery course for DigitalMarketer, and I'm a 5-year-running Traffic & Conversion summit speaker.
The reason I've been able to keep myself engaged and excited about marketing has largely been the connections I've formed with amazing students across the globe! And I'd love to connect with you, too! and millions of dollars running ad campaigns.
If you want to stay in touch, the best way to do so is to connect with me on Instagram. And of course, join the Smart Marketer email list to get our latest content.